Microsoft Working On Advertising Program In Xbox Games To Play For Free

You'll likely see lots of in-game billboards (Photo: Pixabay)

JAKARTA - Microsoft is reportedly going to add more ads to the game. According to information from Insider, Microsoft is developing a program to help marketers get free Xbox in-game ads.

The company refused to confirm or deny the news. In a statement to Insider, a spokesperson said Microsoft was continuously working to "improve the experience" for developers and players but had "nothing to share".

The idea is to allow advertisers to use virtual spaces to display their ads for players to see in free-to-play games. For example, a car racing game could have an advertisement on a virtual billboard.

With this idea, it seems that gamers don't have to worry about ads getting in the way of the game. Because the company is working very hard to keep the ad viewing experience as unobtrusive as possible for its players.

Additionally, the report also states that to date Xbox will not share any consumer data with advertisers and will not even deduct the ad revenue generated.

Microsoft has been planning the program for years. The program is expected to be launched in the third quarter of 2022.