JAKARTA - The LEGO Group and Epic Games announced on Thursday, April 7, that they are entering into a long-term partnership to shape the future of the metaverse to be safe and fun for kids and families.
The two companies will work together to build immersive, creatively inspiring and engaging digital experiences for children of all ages to enjoy together.
Family-friendly digital experiences will give children access to tools that will empower them to be confident creators and provide great play opportunities in a safe and positive space.
"Children enjoy playing in the physical and digital worlds and moving seamlessly between the two. We believe there is great potential for them to develop lifelong skills such as creativity, collaboration and communication in both," said Niels B Christiansen, CEO of the LEGO Group. in its official statement.
Christiansen added that they feel they have a responsibility to make digital play safe, inspiring and useful for all, and just as they have protected children's right to safe physical play for generations. They are also committed to doing the same for digital games.
"We look forward to working with Epic Games to shape this exciting and exciting future."
Tim Sweeney, CEO & Founder of Epic Games said, “The LEGO Group has captivated the imaginations of children and adults alike through creative play for nearly a century.
"We're excited to come together to build a space in the metaverse that's fun, entertaining and made for kids and families."
The couple have agreed on three principles that they will adhere to as they "build immersive, creatively inspiring and engaging digital experiences" for people of all ages to enjoy.
We're excited to team up with @EpicNewsroom to build a fun and safe place for kids to play in the metaverse. Find out more here: https://t.co/1P6lENuTG1 pic.twitter.com/Edit0WtVEV
— LEGO (@LEGO_Group) April 7, 2022
The two companies have agreed on three principles that they will adhere to when building a metaverse for people of all ages to enjoy. They promise to:
Protect children's right to play by prioritizing safety and welfare. Protect children's privacy by putting their best interests first. Empower kids and adults with tools that give them control over their digital experiences.Epic and Lego did not announce when their virtual worlds would open for business. We can wait for further announcements of future Lego and Epic collaborations.
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