Find A Partner Based On Interests Through Tinder's Blind Date Feature, Instead Of Photos

Tinder invites its users to do a Blind Date. (photo; doc. tinder)

JAKARTA - Tinder has just invited its users to do a Blind Date or Blind Date through its application. This feature aims to encourage people to measure their first impressions of each other based on personality and conversation, not photos.

This new feature will be available in the Explore tab of the app. However, to use Blind Date, users will first answer a few questions before being paired with others based on similar interests.

They will then enter a timed chat experience where they will not know any details about the person they are messaging, beyond their response to the multiple choice request.

It will be a light question, sometimes even silly, like “It's okay to wear a shirt ____ times without washing it” or “I wear ketchup____.”

When the timer runs out, both users can see each other's profiles, then press the like button if they feel comfortable and get to know each other.

"We've all seen the mix of anticipation and excitement on blind dates bring to life some of our favorite movie or TV characters, and we wanted to recreate that experience for today's generation with Blind Date," said Tinder Vice President of Product Innovation, Kyle Miller, as quoted from Neowin, Friday, February 11.

"There's something very special about letting conversation introduce a person's personality, without the prejudices that can be made from photos. The new Blind Date experience provides a really fun, joke-based way to interact and make connections that's all new on Tinder."

According to Tinder, results from initial testing among multiple users found that by using Blind Date, users could increase their matches by more than 40 percent.

This is because Blind Date takes the user straight through the whole way of swiping and keeps the user stuck in a conversation where some may be better at sparking the interest of others.

Tinder says the new experience better reflects the dating culture of Gen Z users, which values authenticity. Tinder and other modern dating apps have been accused by critics of turning dating into a shallow environment.

Where decisions about people are made in less than a second based on the perceived attractiveness of a person's photo. This has sparked the emergence of a new subgroup of dating apps calling themselves "anti-shallow" and more authentic.