JAKARTA - Spotify continues to penetrate all lines of the entertainment business in the world. The latest news is this streaming, and music giant will become a sponsor of the Spanish club, FC Barcelona. The certainty of the shirt and stadium sponsorship agreement, between El Barca and Spotify, was reported by Catalan radio station Rac1 on Monday, February 7.
According to a report by Rac1, LaLiga has agreed to a three-year contract with the music streaming platform worth 280 million euros.
The deal will see Barca's men's and women's soccer teams carry the Spotify logo on their shirts. While the company Spotify will also be the first brand to sponsor the club's Camp Nou stadium, with an official announcement expected on Tuesday, February 8.
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Previously, Japanese retailer Rakuten had sponsored the men's team since 2017 while appliance maker Stanley Black & Decker became the official shirt sponsor of the women's team in 2018.
As reported by Reuters, Barcelona, and Spotify, have yet to make an official statement regarding their latest deal.
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