Paid Content Trends, TikTok Enters One Of The Social Media That Follows After Instagram

TikTok wants to be one of the apps with exclusive content. (photo: doc. Pixabay)

JAKARTA - TikTok seems to want to be one of the applications with exclusive content, where the company is now reportedly testing support for subscription content.

Similar to Instagram, which is currently testing a similar feature, content creators can create exclusive content for their paying fans.

However, TikTok did not share details about when it will roll out to content creators, how many of them are currently selected in the trial, or what the payout structure will be.

Company spokesman Zachary Kizer said that the subscription feature is, "a concept that has been tested, and always thinking of new ways to bring value to our community and enrich the TikTok experience," he said.

If this feature is actually adopted, it will be TikTok's latest move to help content creators monetize their content. It's claimed the feature is an extension of TikTok's Creator Next program with monetization tools, and rolled out a tip feature to those who qualify in December, after testing it with a smaller number of users.

Citing The Verge, Friday, January 21, however, how TikTok will add direct payments to content creators with its highly successful but slightly puzzling business model. The app's main advantage over competitors is the excellent algorithm that delivers content to the user's For You page.

These pages are a way for content creators to reach users and ideally convert them into followers. But if content creators create their best content for subscribed fans, that content may not be available on the For You page, as it may reduce the exclusivity of that content.

However, it is not known exactly where TikTok will place the exclusive content. Content creators themselves have to think about what content their fans are willing to pay for, and what content will help them promote their own work.

As previously reported, Instagram is also launching a test of paid subscriptions with a small number of content creators and influencers. Customers will pay a monthly fee to access exclusive content from creators they follow, including Stories and Live.

Fans can pay depending on the amount set by the creator's content, from $0.99 to $99.99 per, and those who subscribe will be given a purple badge to show content creators or influencers subscriber status in the comments section.

In fact, Meta's Instagram says it doesn't plan to cut creator content subscription revenue until next year as early as next year.