Prediction Of TikTok Users In 2022 Becomes Other Social Media Concerns

TikTok will reach 755 million monthly users by 2022. (photo: Solen Feyyisa/unsplash)

JAKARTA - TikTok is claimed to be the third-largest social network in the world, behind Facebook and Instagram by 2022, according to data from Insider Intelligence.

The company, formerly known as eMarketer, uses TikTok's global application installation base. They predict that TikTok will reach 755 million monthly users by 2022, after seeing 59.8 percent growth in 2020, followed by 40.8 percent growth in 2021.

Meanwhile, Facebook, on its latest revenue report, reported 2.91 billion monthly active users after seeing a 6 percent year-on-year (YoY) growth. But Insider Intelligence predicts Facebook will reach 2.1 billion monthly users by 2022.

Not long ago, Instagram employees leaked they had surpassed 2 billion monthly users, up from the 1 billion monthly users reported in June 2018, and by 2022 it is predicted that Instagram will grow to 1.28 billion users.

However, Insider Intelligence has an estimate that draws on its own 2022 prediction, using a slightly different set of calculations. Insider Intelligence has its own definition of monthly active users which may differ from company to company analyzed.

For example, they only count users who log in at least once a month consistently over a period of years, and try to exclude fake accounts from their estimates. This is intended to provide clients with a more consistent apple to apple comparison across all platforms.

Other Data from Different Analysis Companies

Citing TechCrunch, Tuesday, December 21, while app analytics company Sensor Tower reports TikTok has surpassed 2 billion downloads on the App Store and Google Play in the first quarter of 2020.

A separate report by App Annie later found that TikTok saw 325 percent growth in 2020, and monthly time per user was also growing faster than any other app, including 65 percent in the US, outpacing Facebook.

In July 2021, Sensor Tower noted that TikTok including its Chinese sibling Douyin had also become the first non-Facebook mobile app (outside of games) to reach 3 billion downloads globally on the App Store and Google Play, while TikTok's consumer spending surpassed 2.5 billion. US dollars globally.

This growth puts apps like companies that have reached that milestone, including Tinder, Netflix, YouTube, and Tencent Video. While other companies have predicted TikTok's monthly active user base will reach 1 billion by 2021, Insider Intelligence's estimates are slightly more conservative due to its methodology.

As a result of its growth, TikTok's share of social network users as a whole has also increased. Insider Intelligence estimates believe that TikTok will surpass 20 percent share for the first time and will approach a quarter share by 2024.