JAKARTA - The company behind four major professional sports teams based in Washington, DC, has announced FTX US will be the official crypto exchange agency and non-exchangeable token partner.
In its Monday, December 20 announcement, Monumental Sports and Entertainment (MSE), said FTX US will become the official crypto partner of the Washington Capitals hockey team, Washington Wizards men's basketball team, Washington Mystics women's basketball team, and Capital City Go basketball team. -Go, as part of a multi-year contract deal.
According to MSE, the NFT FTX US platform will have exclusive rights to future token drops by four teams and the exchange will become a partner for the in-game highlight series, dubbed the “Big Block-Chain.”
“The integration of blockchain technology with the sports experience has just begun, and together we will advance to entirely new frontiers, one that will ignite fans beyond anything they can even imagine today,” said Jim Van Stone, MSE's president of business operations and the company's chief commercial officer, as quoted by Cointelegraph.
This announcement is the latest partnership between FTX US and a major sports franchise in the United States. In March, crypto exchange operator FTX also reached a $135 million deal to secure the naming rights for the Miami Heat's home stadium, which will be called FTX Arena, until at least 2040.
FTX has also been the official sponsor of Major League Baseball since June and partnered with the University of Kentucky to enable the Wildcats men's basketball team to act as brand ambassadors.
One of the world's largest cryptocurrency exchanges, FTX, has a capitalization of more than US$25 billion following a funding round of US$420 million in October. The company launched the NFT marketplace for US customers in September.
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