Binance Advertises “Crypto Is Evil” In Major Print Media, Calls For Protection For Crypto Users

Binance CEO Changpeng Zhao uploads ad image in print media (Screenshot of Twitter @cz_binance)

JAKARTA – The world's largest crypto exchange, Binance is conducting a “10 Fundamental Rights for Crypto Users” campaign by placing advertisements titled “Crypto is Evil” in a number of major print media such as the New York Times, Washington Post, and Financial Times.

The ten basic rights are claimed to “can be used as a guide in regulatory discussions and the development of a global framework for crypto markets.” Binance believes that the campaigned user rights can serve as a guide for more productive discussions with a large number of industries including “crypto exchanges, blockchain innovators, regulators, and world leaders.”

Binance believes that the future of crypto should be focused on users. “Customer rights, as described in a series of advertisements published today globally, are intended to ensure secure access to emerging technologies, liquidity and secure platforms among other measures to 'protect users without limiting growth and innovation,' ” wrote the company.

Our first ad ever, on Financial Times. pic.twitter.com/gnwNms6psq

— CZ Binance (@cz_binance) November 16, 2021

In the “Crypto is Evil” ad campaign, there is an interesting statement that reads: “When it comes to crypto, don't let the news headlines fool you. There is a world beyond bitcoin and dogecoin, where financial opportunities are accessible to everyone, not just the privileged few. Crypto belongs to all of us." Then at the bottom of the article mentioned the 10 basic rights for crypto users.

“Regulation and innovation cannot be separated from each other. We want to do everything possible as an industry to work with regulators and world leaders to identify what will be effective regulatory policies that, most importantly, protect users and encourage innovation,” wrote Binance CEO Changpeng Zhao, fondly known as CZ.

A photo of the ad "Crypto is Evil" was also uploaded by CZ on his Twitter account. He added the caption "Our first ad, in the Financial Times."

Although Binance has begun to focus on users in order to bring in more users, a number of regulators in various countries have rebuked Binance for operating without a license in the UK, Canada, the Netherlands, Lithuania, Italy, Singapore, Hong Kong, Malaysia, Thailand, and South Africa. US authorities are reportedly investigating Binance for possible internal market manipulation.