FIFA Opens Up The Possibility Of AI Can Determine The Transfer Value Of Players To Be More Transparent

FIFA president, Gianni Infantino (Instagram/@gianni_infantino).

JAKARTA - FIFA President, Gianni Infantino, conveyed shocking news during a speech at the FIFA Annual Law Conference in Tokyo, Friday, February 2, 2024.

Infantino said regulations regarding the value of transfers would change. The role of artificial intelligence (AI) or artificial intelligence that is increasingly growing in the world is likely to play a role in player transfers.

So, continued Infantino, FIFA plans an algorithm to be used in the future to determine the value or cost of player transfers in football.

According to him, this method helps increase transparency in the 10 billion US dollars transfer market or around Rp. 157 trillion.

"Now, it is even more important for us to talk about this and other topics."

"For example, to discuss the possible use of algorithms to estimate the fair value of transfer fees in order to increase transparency in the transfer system and help football stakeholders," Infantino said at The Sun.

The plan makes later negotiations between clubs regarding the transfer value of a player will soon become obsolete. AI will play a role in determining prices so that negotiations run quickly and transparently.

You see, Infantino saw many long and protracted negotiation activities. This can be seen from how long negotiations made headlines when two teams bargaining prices.

However, it is not clear when the FIFA plan will be realized. The next question is whether the clubs will accept the plan.

Not to mention the question of whether this AI role can comply with the business competition law in the European Union.

Meanwhile, the January 2024 stock exchange has become the busiest period since the introduction of the transfer window system.

Premier League clubs are haunted by fear of Financial Fair Play policies as well as Profitability and Sustainability Regulations that have proven to be deadly.

Tottenham's 25 million deal for Romanian star Radu Dragusin from Genoa was last month's biggest deal.

The previous three transfer windows, including the summer of 2022 and 2023, all broke records in English football.

However, only 97 million was spent in January 2024, the lowest total in a non-Covid season over the past 12 years.

This amount is far less than the record expenditure of 815 million points on 12 months ago.