JAKARTA - Former national badminton player Greysia Polii marked her seriousness in penetrating the fashion world business by opening a shoe shop and clothes "Fine billion" at Pondok Indah Mall, South Jakarta, Saturday, October 29. The Tokyo Olympic gold medalist specifically presents shoe products based on his love for the world of fashion since childhood and wants to pursue businesses that have not been fully exploited as long as they are still active as national athletes. "I and several other colleagues established 'Fine Counsel', which focuses on quality fashion and we guarantee 100 percent made in Indonesia. Starting from materials to craftsmen all from within the country," said Greysia, quoted from Antara. Greysia, who serves as the main commissioner, said the reason for not reaching the clothing or sports equipment sector as other athletes did after hanging a racket. He said that the "Fine Counsel" brand initially specially played in the shoe segment based on its preferences. But now the company is also adding line of clothing products such as jackets to hats, in the hope of competing in the world fashion market. When compared to sports fashion, the market segment entered by Greysia is considered wider and easily accepted by all groups. "Since I was a child, I really like fashion shoes. Even when I got gifts from my mother, I brought them to sleep. Indeed, people saw me close to badminton, while this product was far from that. But we have a desire to go international, and through this we hope to represent Indonesia abroad," Greysia said. Previously, Greysia's shoe products were given to the President of the Republic of Indonesia Joko Widodo and uploaded to his official Instagram account until he received praise from netizens. In addition, Greysia also had time to bring her efforts to be present to fill the agenda of the Indonesia Masters and Indonesia Open at Istora Senayan, June. Since its initiation in 2018, the effort he has initiated with his colleagues has successfully reached the international market. According to President Director Milik Lukman, their shoe products have reached Japan to Mexico and received positive responses from their foreign customers. "We have a vision that national brands must be accepted internationally. We want to make Indonesia proud through fashion, and we hope that existing shops will not stop here but also increase in number both at home and abroad," he said.

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