JAKARTA – Chinese automotive manufacturer BYD continues to expand its global market with plans to enter the passenger vehicle segment in South Korea starting in January 2025. Thorough preparations have been made, including partnering with six dealer partners to support operations and after-sales service in the country.
According to a report from CNevpost, quoted on Saturday, December 21, BYD has appointed six key partners: DT Networks, Samchully EV, Harmony Automobile, Vision Mobility, GNB Mobility, and SS Motors. These dealers will be responsible for BYD passenger car sales and customer service in South Korea.
"BYD South Korea is preparing for the official launch of its passenger cars in January, after evaluating the feasibility of the four-wheeled business in the country," reported Maeil Business Newspaper.
BYD previously confirmed this plan last month, stating that the evaluation of the South Korean domestic market had been completed, and that they were ready to launch a passenger car brand in early 2025.
Although BYD's commercial vehicles, such as electric buses and trucks, have been present in South Korea since 2016, this will be the brand's first foray into the passenger vehicle segment in the country.
In addition to expanding its market presence, BYD also has a strategic plan to partner with KG Mobility Korea in the production of electric vehicle batteries. This collaboration is planned to support the need for mass production of batteries, making this project BYD's first partnership in South Korea with a local company.
However, to date, there has been no official information from BYD regarding the location and operational details of the battery factory.
Besides South Korea, BYD is already present in various international markets, including Indonesia, offering four flagship electric vehicle models. This expansion demonstrates BYD's commitment to competing in the global automotive market, especially in the era of the transition to electric vehicles.
Entering the South Korean passenger vehicle market is expected to strengthen BYD's position as a major player in the global electric vehicle industry.
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