JAKARTA - Wuling Motors confirms that the presence of Aira EV is not intended to replace Air EV in the Indonesian electric car market. This Chinese manufacturer ensures that both models will continue to be marketed simultaneously because they target different consumer needs.
Wuling Motors Marketing Operation Director Ricky Christian, said that the Aira EV is a new model designed to complement Wuling's electric vehicle line. Meanwhile, the Air EV remains an important part of the company's portfolio.
"Wuling Aira is a new product, a new model. And also the Air EV product is still being marketed by us, because we see that these two products still have different advantages," said Ricky Christian in Cikarang, last weekend.
According to Ricky, Air EV still has strong appeal in the market even though consumers now have new choices through Aira EV. Since it was first introduced, the compact electric car has been accepted by various circles.
Where, Air EV is a daily vehicle and for consumers who have just switched to electric vehicles. Its compact dimensions and ease of driving are advantages that remain in demand.
Wuling also assessed that the market opportunity for electric city cars in Indonesia is still very promising. The company considers that Air EV and Aira EV will not compete for consumers because each offers different characters and advantages.
The Air EV is still positioned as an electric car that prioritizes practicality for use in urban areas with very compact dimensions. Meanwhile, the Aira EV comes with a larger body size and more complete features.
"And we see that Wuling Air EV and Wuling Air EV are also good products. We hope that they will be well received by the market," said Ricky.
Aira EV is scheduled to make its official debut at the 2026 Gaikindo Indonesia International Auto Show (GIIAS). Wuling targets this compact electric car to be marketed with a competitive price tag, even trying to be under Rp200 million.
"Currently we are still calculating for the best price. We try to make the price below Rp. 200 million," concluded Ricky.
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