The Latest Tire Technology Comes to IIMS Surabaya 2026, Focus on Driving Comfort

Bridgestone at IIMS Surabaya. (Photo: Bridgestone)

JAKARTA - The Indonesia International Motor Show (IIMS) Surabaya 2026 exhibition, which will take place on May 26-31, 2026 at Grand City, not only presents various superior technologies from various car brands but also supports other vehicles such as tires.

At this exhibition, PT Bridgestone Tire Indonesia (Bridgestone Indonesia) also took part and presented a complete product line for passenger vehicles to commercial vehicles. This participation is part of Bridgestone's commitment to getting closer to consumers in the city of Surabaya and East Java Province.

President Director of Bridgestone Indonesia, Mukiat Sutikno, said that East Java, especially Surabaya, is one of the important markets for Bridgestone with a very dynamic consumer character and mobility needs.

"Through IIMS Surabaya 2026, we want to present products and services that are relevant to the needs of the community, as well as strengthen Bridgestone's closeness to consumers in this region," he said in an official statement received, Friday, May 29.

One of the products displayed is the Bridgestone Turanza 6, a premium tire line for passenger vehicles that emphasizes comfort, driving tranquility, has optimal performance in various road conditions and is EV ready.

These tires are designed to provide a smoother and quieter driving experience, delivering up to 8 percent improvement in comfort, and 8 percent noise reduction. This ensures a more comfortable ride, even in various road conditions.

Since its introduction in Indonesia, Bridgestone Turanza 6 has received positive acceptance from the market. To date, Bridgestone has recorded 3.5 million units of Turanza 6 tires have been used by Indonesian consumers and this shows the increasing consumer attention to comfort touring tires that prioritize comfort and driving performance.

Bridgestone Indonesia's Marketing Director, Masaki Abe, said Surabaya and East Java are very dynamic markets with growing mobility needs.

"We see that consumers in this region pay quite a lot of attention to aspects of comfort and driving quality, so products like Turanza 6 are becoming more relevant," said Masaki Abe.

During the exhibition, visitors to the Bridgestone booth can get closer to Bridgestone's various flagship product lines, consult on tire needs according to vehicle and user characteristics, and enjoy a variety of special offers available during IIMS Surabaya 2026.