JAKARTA - Ford RMA Indonesia officially presents the Ford Experience Center (FEC) Sunter as a strategic step to strengthen its presence in the national automotive market. Standing on an area of 1,014 square meters in the Sunter area, North Jakarta, this facility is not just a showroom, but an integrated service center that combines product education, vehicle customization, to community interaction spaces in one comprehensive concept.
The presence of FEC Sunter confirms the company's long-term commitment to growing together with the Indonesian automotive industry. Carrying the Multi-functional Hub concept, this facility is designed to provide a more personal and immersive experience for each customer, while expanding the way people get to know Ford's vehicle line.
"Our vision this year is 'More Power, More Performance', where performance exceeds technical data and becomes a real driving sensation. Through the Ford Experience Center Sunter, we present an integrated destination so that customers can experience the legendary Ford DNA firsthand. This facility is proof of our commitment to ensuring that every innovation we bring is truly able to answer customer needs in a comprehensive manner," said Regional Director of RMA Indonesia Roelof Lamberts, quoted from the official statement, Saturday, April 18.
FEC Sunter presents various experience zones designed to provide a different approach for visitors. The main area allows customers to explore the history of Ford innovation while exploring the latest technology from models such as the Ford Ranger and Ford Everest in a more relaxed and interactive atmosphere.
To present a premium feel, Ford also equipped this facility with a cafe and lounge area in collaboration with Common Grounds Coffee and food services from Omari. This space is designed as a comfortable gathering place for customers, both for relaxing and discussing after-sales services with Ford consultants.
On the other hand, the need for vehicle personalization is also accommodated through the Showroom & Bespoke Area. Visitors can see the Vehicle Lifestyle Display concept in an outdoor style complete with Hamer's signature visual elements. In addition, there is an Accessories Corner that offers various official accessories to exclusive merchandise for customers.
The inauguration of the Sunter FEC also strengthens Ford's dealer network in Indonesia which has now reached 33 points with 3S facilities (Sales, Service, Spareparts). The integration of sales, maintenance, and spare parts services in one location is an effort to provide comfort and peace of mind for customers in owning Ford vehicles.
As part of the ownership experience, Ford presents the Ford 360 Inclusive Service package for the purchase of certain units. This program includes periodic service and spare parts for 3 years or up to 60,000 km. In addition, each new vehicle is also equipped with a standard 3-year or 100,000 km warranty, providing comprehensive protection for users.
"Our focus goes beyond just sales transactions. We are committed to the entire customer ownership experience. Through integrated after-sales services at the Ford Experience Center Sunter, we ensure that every Ford owner gets expert support on every journey, giving them peace of mind wherever they drive," added Roelof.
In the context of the opening, Ford also offers a number of attractive promos until May 31, 2026. Customers have the opportunity to get an additional one year of Extended Warranty and tire protection for one year, complementing the various advantages offered through this latest facility.
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