Through IIMS 2026, Kia Starts a New Step to Approach the Indonesian Market

Kia is back in Indonesia with a new face. (Photo: Kia)

JAKARTA - Kia is back in Indonesia with a new face and ready to debut its debut in Indonesia through participation in the 2026 Indonesia International Motor Show (IIMS), as a first step to build a closer understanding of the market.

The presence of this South Korean brand is an important moment to introduce the identity and approach of the brand directly to the Indonesian public.

Managing Director of Kia Sales Indonesia, Bayu Riyanto, said entering the Indonesian market is a strategic step for Kia. Kia's presence at IIMS 2026 is not only a participation in an automotive exhibition, but also reflects Kia's understanding of the dynamics and characteristics of the Indonesian automotive market which continues to grow.

"Through analysis of consumer preferences, mobility trends, and the need for vehicles that are relevant to local conditions, Kia is preparing various initiatives and products designed to meet the expectations of the Indonesian market, while delivering Kia's new value and identity in a more relevant way," he said. , in an official statement received, Monday, February 2.

The Indonesian automotive market today is no longer moving in one direction. In the midst of the many choices of vehicles and technologies that continue to evolve, consumers are increasingly aware that choosing a car is not just about brands or specifications, but about matching their needs and lifestyles.

This view makes the process of choosing a car more personal. Consumers begin to consider how a vehicle is used daily, how comfort is offered, to the impression they feel when interacting with a brand. Experience, both before and while behind the wheel, is an important part of the decision.

For Kia, this change shows that its presence in the Indonesian market needs to be built in a way that is closer and more relevant. Not only introducing products, but also understanding how Indonesian consumers interpret mobility in their daily lives. This is where Kia's approach to the Indonesian market begins to be formulated.

For Kia, IIMS is an important momentum to meet directly with Indonesian consumers and open a wider dialogue about needs, expectations, and market views on mobility. Kia will present various surprises at IIMS 2026 which reflect Kia's new identity as a global brand with a more modern, relevant, and customer experience-oriented approach. One of the main highlights is Kia's plan to officially introduce its latest product which has been adapted to the needs and characteristics of the Indonesian automotive market.

"IIMS 2026 is an important moment for us to be closer to Indonesian consumers. Through various experiences and interactions that we have prepared in the exhibition area, including the touch of experience that reflects the character and identity of Kia, we want to hear the public's response directly, as well as introduce Kia as a brand that is relevant to the needs and lifestyles of Indonesian people. This is our first step in building a long-term relationship with the Indonesian market," he concluded.