BMW Group Officially Launches BMW ALPINA as a Standalone Brand

BMW ALPINA transformation. (Photo: BMW Group)

JAKARTA - The world of high-end automotive today has officially entered a new phase. As of January 1, 2026, the BMW Group officially integrates ALPINA into their exclusive brand lineup. This step marks the transformation of BMW ALPINA into a standalone brand that promises a blend of uncompromising performance and personal luxury.

For information, before becoming an independent brand under the BMW Group in 2026, ALPINA's status for decades was a very special official partner, but it remains an independent family company.

Now the main focus of this new identity remains faithful to its historical roots: presenting vehicles with maximum performance while maintaining exceptional driving comfort.

Quoted from the official BMW Group website, Wednesday, January 3, the following are the main points of the BMW ALPINA transformation

New Visual Identity: BMW ALPINA introduces a new wordmark or written logo inspired by the asymmetrical design of the 1970s. This logo symbolizes calmness and confidence, positioned right in the middle of the back of the car to emphasize its masculine character. Craftsmanship Expertise: Each unit will be produced with very strict standards of materials and handwork (craftsmanship), meeting the most demanding visual, acoustic and tactile standards. Unlimited Personalization: Customers are now given access to a wider portfolio of bespoke options, ensuring each vehicle has a unique character that no one else has.

In its official release, the BMW Group stated its commitment to maintaining the spirit of ALPINA. They emphasized that this new chapter will meet the highest expectations of car enthusiasts who are looking for exclusivity without having to sacrifice everyday driving functionality.

With this launch, BMW ALPINA now stands side by side as a symbol of modern exclusivity in the BMW Group's portfolio.