Connectivity is the basic need of today's digital lifestyle

XL Ultra 5G+ update press conference (Photo: Adelia/VOI)

JAKARTA - Pay attention to your daily routine today. As soon as you wake up, the first thing you do is usually check your phone notifications. On the way to the office, you listen to podcasts or news on your phone.

Arriving at the office, the agenda continued with a video call meeting, then sending work files to the cloud. Towards evening, activities switch to watching streaming series, social media, or playing online games with friends via voice chat.

All of this takes place in just a few hours and is based on one factor that often escapes attention, namely the quality of the internet network that is held every day.

Previously, internet connections were seen as a mere supporting element. Now it is the main foundation in the way we work, study, work, and rest. Buffering while video calling with clients can give the impression of being less professional.

Lag while playing games can ruin the moment of togetherness. Slow uploads can make creators lose their creative momentum. At this point, network speed and stability are part of the quality of life itself.

Interestingly, the community's need for fast internet is no longer limited to Mbps figures, but includes a broader dimension of experience. Starting from video smoothness, connection stability when moving places, to the speed of web pages that open when we are in a hurry.

"Ultra 5G is not just about speed. Video streaming is faster loading, playing games without delay, video calls are also smoother. Beyond speed, we want this to be a solution for digital lifestyle experiences for customers," said Christ Marcel, Head of Brand Marketing XL at Senayan, South Jakarta, Monday, August 3, 2026.

This view is relevant for anyone who goes through the day with various digital activities at once. Creative workers need a stable connection to upload large videos, parents who work from home need smooth video calls, and young gamers need low latency so that the game remains responsive.

The smooth experience felt every day is not a coincidence. Behind it there is hard work that is rarely seen, such as the construction of the BTS tower, the arrangement of the frequency spectrum, to the modernization of the core network.

"The lower the frequency, the better the coverage and penetration. Everything will be adjusted to the needs of each region, some are expanded, some are strengthened," explained Shurish Subbramaniam, Director & Chief Technology Officer.

The digital lifestyle is not one size fits all. Some need a connection for work, entertainment, or both. Therefore, the trend of digital services is now leading to the concept of "all in one package".

"Monetarisasi berasal dari menghadirkan semua pengalaman baik itu ke dalam satu portofolio. Itu adalah portofolio yang menyatukan semua yang dibutuhkan segmen pelanggan kami dalam satu paket. Tidak perlu lagi banyak langganan, banyak OTT, atau koneksi internet alternatif." ujar Mohamed Moharram, Group Head Marketing Segment.

This approach reflects the evolution of people's digital needs, from subscribing to many separate services to consolidation to be more practical and efficient.

In an era when almost all aspects of life are intertwined with the digital world, network quality is no longer just a technical specification in a brochure, but a part of everyday quality of life.

XL Ultra 5G+ comes with speeds of up to 500 Mbps, low latency, expanding 5G coverage, Network Slicing technology, and Auto 5G features.