Lifestyle Festival is Getting More Popular, Presenting Gathering Space to Financial Education Access

PT Bank Danamon Indonesia Tbk (Danamon) held the Danamon Festival on July 31, 2026 at Karangpawitan Square, Karawang, West Java. (doc. Danamon)

JAKARTA - Festivals have now become part of people's lifestyles. Not only a place to spend time with family or friends, various festivals also present various activities that combine entertainment, culinary, to services that make it easier for visitors in one location.

This concept is increasingly in demand because it offers a more complete and interactive experience.

In line with this trend, PT Bank Danamon Indonesia Tbk (Danamon) held the Danamon Festival on July 31, 2026 at Karangpawitan Square, Karawang, West Java.

This activity is part of the series of activities to commemorate the company's 70th anniversary and presents various activities that can be enjoyed by the community.

The festival presents a variety of choices, ranging from culinary areas, bazaars, automotive exhibitions, to areas that showcase various products and services from Danamon together with its group members, namely PT Adira Dinamika Multi Finance Tbk (Adira Finance), PT Zurich Asuransi Indonesia Tbk (Zurich), and PT Home Credit Indonesia (Home Credit Indonesia).

"Through the implementation of the Danamon Festival, we want to present a closer and meaningful experience, as well as celebrate the 70th anniversary of Danamon with all stakeholders. This festival is also a form of appreciation to all people who have been part of Danamon's long journey to this day," said Reza Iskandar Sardjono, Chief Strategy Officer Danamon," he said.

In addition to presenting various activities, visitors can also take advantage of a number of digital transaction offers, including cashback for payments using QRIS D-Bank PRO during the event.

On the other hand, Danamon also presents mobile banking services through Danamon on Wheels. This facility provides access for visitors who want to open an account, obtain information about banking products, and use ATM and CRM services without having to visit a branch office.

The existence of these financial services is one of the efforts to provide easier access to financial services in the midst of community activities visiting the festival.

Visitor experience is also complemented by various games, quizzes, and interactive activities available at the Danamon Booth.

Users of the D-Bank PRO application as well as credit and debit card holders can participate in the games provided and have the opportunity to win prizes through the gachapon mechanism.

Through a combination of recreational activities, culinary, exhibition, and service, festivals like this show how public spaces are now evolving into places that not only offer entertainment, but also present various community needs in one area.