Nissan Optimistic to Rise through Motorsport Strategy and Double NISMO Car Lineup

NISMO focuses on the development of racing cars and high-performance road cars. (Photo: Nissan)

JAKARTA - Nissan Motor Co., Ltd. and Nissan Motorsports & Customization Co., Ltd. (NMC) announced a new strategic move, which aims to increase the overall strength of the Nissan brand through new motorsport activities and the expansion of the NISMO car lineup.

The Japanese brand plans to double the number of cars available globally, from five to ten. Nissan also plans to expand the market availability of NISMO cars.

NISMO itself is the official performance and motorsport division of the Nissan Motor Company that focuses on the development of high-performance racing and road cars.

In addition, Nissan aims to increase its annual shipment volume from around 100,000 units to 150,000 units by 2028, with overseas sales increasing from around 40 to 60 percent.

In an effort to provide added value for customers, Nissan will actively consider collaboration with external partners to expand the business of the NISMO car lineup.

"NISMO continues to increase the excitement and innovation of Nissan vehicles. In the future, we aim to instill our passion and enthusiasm into other Nissan product lines," said NMC President and CEO Yutaka Sanada, quoted from the official website, Wednesday, December 17.

English:

Starting in fiscal year 2026, Nissan will introduce a racing prototype to accelerate the development of hardware and software technologies.

This progress is expected to support not only motorsport activities but also the wider expansion of the NISMO road car lineup to help modernize the performance offering.

The announcement comes at a critical time for Nissan, as the carmaker seeks to recover from recent global sales pressures, an aging product portfolio in key markets and fierce competition.