Chery Prepares Long-Term Strategy, Focuses On CSH And EV In Indonesia

Booth Chery at GIIAS. (Photo: Chery)

JAKARTA Chery continues to show positive performance in the midst of a slowing automotive market. This Chinese brand managed to record sales of around 2,000 units per month quite impressive numbers in an unfriendly market situation.

"Thank you for the attention and support of all parties. Based on Gaikindo data in September, we actually experienced an increase when the market declined. This is a motivation for us to continue to maintain a positive trend going forward," said Vice Director of the Finance Business Unit, Chery Sales Indonesia, Budi Darmawan, when met in the Depok area, recently.

In order to keep sales stable, Budi said that Chery had prepared a number of strategies, including presenting new products that were more competitive and fit market needs.

"We will continue to launch competitive products, adapted to consumer segments and demand. So, just wait for a surprise from us," he said.

Until now, the Very Hybrid Chery (CSH) line is still the backbone of sales. In the future, Chery will increasingly focus on expanding its New Energy Vehicle (NEV) portfolio, in line with industry direction towards electrification.

"Currently we already have all lines, from ICE to EV. Indeed, CSH still dominates, and we will continue to expand to segments that have not been filled, with a main focus on CSH and EV," added Budi.

Interestingly, in the Chinese market, Chery has a much wider portfolio, including the Omoda ranks. One of the models that caught the attention of the VOI team during the visit was Omoda C7, which has also been equipped with CSH technology.

With a series of new product plans, Chery's move to strengthen his position in the national automotive market is worth looking forward to.