BYD Sales Drop For The First Time In The Last 5 Years

Rows of BYD electric cars. (Photo: BYD Global)

JAKARTA - The electric car giant from China, BYD, recorded a decline in quarterly sales for the first time in five years. Official company data and a Reuters report state that during the third quarter of 2025, BYD was only able to sell 1.106 million vehicle units, down 2.1 percent compared to the same period last year.

If examined further, the weakening of sales was most pronounced in September 2025. That month, BYD's sales fell 5.88 percent compared to September 2024, becoming the first monthly decline since February last year.

Quoted from Arena EV, Friday, October 3, this condition forced the company to adjust production. As a strategic step, BYD cut the factory's output by 8.46 percent in the last month reported.

Not only that, the annual sales target was also cut by 16 percent, from the previous 5.5 million units to around 4.6 million units by the end of 2025. Despite the decline, BYD still has high hopes for global expansion.

The company is preparing a new electric vehicle factory in Hungary which is targeted to operate before the end of the year. The presence of this facility is expected to reduce the high tariff pressure of the European Union on EV products from China while strengthening market penetration in the region.

However, BYD did not fully decline. Sales of battery-based electric vehicles (BEVs) continued to grow 24.3 percent to 205,050 units. In addition, BYD's new sub-brand line also supported performance, such as Fang Cheng Bao grew 345 percent, Denza rose 20.5 percent, and the Yangwang supercar brand jumped 145 percent.

In terms of exports, it is also an important support, with BYD selling 232,806 units globally in the third quarter of 2025, an increase of 146.4 percent compared to last year.

However, in total, BYD Group sales in the third quarter of 2025, reached 1,105,591 units, down 2.1 percent compared to the previous year. For BYD brands, the decline compared to last year's period was 4 percent.