After 22 Years, Suzuki Finally Change New Logo

Suzuki's new logo. (Photo: Suzuki Global)

JAKARTA - Suzuki Motor Corporation made an important announcement today, Monday, September 22, by having redesigned their product logo for the first time in 22 years.

These changes mark a new era for Suzuki, which not only refreshes the visual display, but also reflects on the new company's slogan, By Your Side.

On the Suzuki Global page, called the new logo, it was designed to realize Suzuki's commitment from the start, namely to "focus on customers," while remaining open to future possibilities. To demonstrate this eternal commitment, the outer line of the familiar S icon is maintained.

Logo is now adopting a flat design (flat design), making it more suitable for the digital era. This simpler and minimalist look is considered more modern and versatile.

Meanwhile, traditional chromo layers have been replaced with high-luminosity silver paint. This change not only reduces the environmental impact, but also symbolizes a shift towards a new era that is more environmentally friendly.

Suzuki fans don't have to wait too long. This new logo will be first exhibited on the concept models that will be launched at the Japan Mobility Show 2025 on October 30.

According to Suzuki's Director of Representatives and President, Toshihiro Suzuki, this new logo is a manifestation of the company's long-term commitment to creating valuable products by focusing on customers.

"Under the company's slogan 'By Your Side,' we will continue to walk with our customers by providing mobility that is closely connected to people's lives, contributing to the realization of a sustainable future," said Toshihiro Suzuki.

With this new logo, Suzuki shows his determination to continue to adapt to the changing times from a customer's perspective, as well as their ambition to become a mobility infrastructure that is closely connected to people's lives.