Cyber Attack Paralyzes Jaguar Land Rover, Factory And Affected Sales

JRL logo. (Photo: Jaguar Land Rover)

JAKARTA - Jaguar Land Rover (JLR) is again hit by a problem. This time, a cyberattack forced the British luxury car company to temporarily suspend its operations globally, causing factories and sales systems to be completely paralyzed.

According to a report by The Liverpool Echo continued by Jalopnik, Wednesday, September 3, workers at the JLR plant in Merseyside and Halewood were instructed not to come to work on Monday morning, September 2, 2025, following a "global IT system problem."

JLR confirmed the incident in a brief statement on the manufacturer's website. "JLR has been affected by cyber incidents. We immediately took action to mitigate its impact by proactively turning off our system," the company said.

Although JLR emphasized that there was no evidence of theft of customer data, the impact of this attack was very serious. The company's production and retail activities were badly disrupted. It is not known for certain the nature of the attack, the system that is the target, or the perpetrator behind it. JLR chose not to disclose this information for security reasons.

Responding to this attack, JLR chose a "nuclear option" by turning off the entire system. This extreme move, despite the adverse impact on the business, is considered a better choice to prevent further damage. By turning off the system, the administrator has time to identify the source of the attack and ensure no confidential data is accessed or stolen.

The recovery process is predicted to be slow and careful. The system will be revived one by one, with close supervision to ensure no malware is left behind. A similar move was taken by Harrods in a cyberattack in May, which even managed to identify and arrest the perpetrators.

Meanwhile, according to Bleeping Computer, attackers often act on Sundays, when regular staff are not in the office. This attack also occurred at a sensitive time, right after September 1, when registration for new vehicles was released. This further worsened the impact of attacks on JLR sales.