JAKARTA BMW Group today, has released their Half-Year 2025 Report, revealing solid performance amid volatile global market conditions. Despite facing significant challenges in China, the group managed to maintain its competitive position, especially in Europe and America. The report also highlights BMW's ongoing commitment to product electrification and innovation.
#BMWGroup Half-Year Report to 30 June 2025.
👇 Learn more in the article below: https://t.co/wXFw7ZxHBU
— BMW Group (@BMWGroup) July 31, 2025
#BMWGroup Half-Year Report to June 30, 2025.
👇 Learn more in the article below: https://t.co/wXFw7ZxHBU
In the period January to June 2025, BMW Group shipped a total of 1,207,594 units of BMW, MINI, and Rolls-Royce brands. This figure is slightly below the previous year's (-0.5 percent) level, but shipments in the second quarter showed a slight increase of 0.4 percent with 621,477 units. Strong growth was seen in Europe (+8.2 percent in the first half) and America (+3.4 percent in the first half), which was the main driver of sales performance.
However, the Chinese market is a weak point, with sluggish consumer spending in the upper price segment having a negative impact on sales (down 15.5 percent in the first half). In addition, intense competition and rising tariff policies in China and the US also cost revenue, which in total fell 8.0 percent to 67,685 million euros in the first half of 2025.
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Despite this, electrification remains in the spotlight. The share of battery electric vehicles (BEVs) in total shipments increased significantly to 18.3 percent in the first half, up from 15.7 percent in the previous year. Along with the increase in plug-in hybrid vehicles (PHEVs), electric vehicles account for more than a quarter (26.4 percent) of the total BMW Group shipments, showing strong demand from customers.
The automotive segment recorded an EBIT margin of 6.2 percent for a six-month period, in the upper half of the estimated range of 5 percent to 7 percent for this year. However, this margin is affected by the situation in China, intense competition, and additional tariff costs. On the other hand, the Motorcycle segment shows strong performance with an EBIT margin of 12.0 percent and a slight increase in shipments.
For the second half of 2025, BMW Group remains optimistic and confirms their full-year target. The company expects increased demand due to inflation stabilization and interest rate cuts. The launch of new models such as BMW Series 5, BMW X3, and updated MINI ranks are expected to provide positive momentum.
Overall, the BMW Group is showing resilience amid challenging market conditions, with a clear focus on product electrification and innovation growth. Despite facing obstacles in China and tariff impacts, the company continues to adapt and invest in the future of mobility.
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