Tesla Intensively Gives Incentives To Attract Buyers Amid Lowering Sales

Tesla's complete line of electric vehicles. (Photo: Tesla)

JAKARTA Tesla's sales have continued to decline in recent quarters. To reverse this trend, the American electric car manufacturer is now taking aggressive steps: providing a flood of incentives to attract consumer interest, especially those who are still hesitant to switch to electric vehicles. Interestingly, this strategy has not been accompanied by the launch of a new model at a more affordable price.

InsideEVs reported on Tuesday, July 22, Tesla is now taking advantage of the moments leading up to the end of its $7,500 federal tax incentives on September 30, as well as concerns about a general increase in car prices. The third quarter is a crucial period, and the company appears to be racing against time to stock amid economic uncertainty and policy changes.

Various attractive offers are now being disbursed for almost the entire line of their products. For consumers who buy new Tesla before the end of September, there are 7,500 dollar rental incentives available. In addition, buyers will also get a one-month free Full Self-Driving (Supervised) system trial for the Model 3 and Model Y, and for a full year for the Model S, Model X, and Cybertruck. Tesla has even re-opened up a rare opportunity to transfer the FSD feature for free" something Elon Musk previously said would only happen once in a lifetime.

It doesn't stop there, Tesla also offers free increases for all models except for Cybertruck. Model 3 and Cybertruck come with interest-free financing options (0 percent APR), provided consumers also buy FSD features. Specifically for Cybertruck, there is an additional 20-inch Cyber wheel increase complete with all-field tires, a response to its sales performance that plummeted in the second quarter.

For buyers of the Model 3 who pay in cash, there is an 18-month bonus for free Supercharging services. Meanwhile, Tesla's flagship crossover, Model Y, is now increasingly tempting by lowering the financing interest rate to 3.49 percent, from the previous 5.54 percent. Rental rates also fell to 349 dollars per month, with a 36-month contract and an advance of 3,000 dollars.

Although Tesla still controls nearly half of the market share of electric vehicles in America, its position is under threat. Sales fell by 31,000 units in the first half of this year compared to the same period in 2024. At the same time, its competitors actually recorded growth. Data from Cox Automotive shows that overall EV sales grew 1.5 percent, signaling that the market remained alive even though Tesla was shaky.