JAKARTA - The national automotive market for the arrival of various new brands from China, one of which is Free, is a sub-brand of Chery International whose presence in China was announced some time ago.
The launch of the Release brand itself is a momentum for this brand from China to expand its product portfolio, especially since the new brand is claimed to have various advantages.
The Off brand itself was revealed by the Head of Brand PT Chery Sales Indonesia (CSI) Rifki Setiawan, which will premiere at the 2025 Gaikindo Indonesia International Auto Show (GIIAS), which will take place from the end of July to early August.
"At GIIAS we will launch a new brand and later there will be three models that will be exhibited," he said, when met in the Bandung area, West Java, Wednesday, June 18.
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Furthermore, he said, the Release brand itself will later compete with one of the brands that dares to issue many colors. Because later, it will target the youth segment.
"So, later (Lepas) will compete with one brand that is brave with colors, because the segment is young people, lifestyle," he added.
The VOI team itself saw firsthand several car models from the Release brand during a visit to China. At that time, there were models L4, L6 to L8 that were indeed displayed.
There were no more details leaked whether the brand immediately sold its flagship models, or just showed off. The specifications are also not mentioned.
So, it is worth waiting for a breakthrough from Chery for the Free brand in Indonesia.
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