Ahead Of The Official Launch, Suzuki ElectronicX Holds Roadshow At These 11 Malls

Suzuki Fronx. (Photo: Afrizal/VOI)

JAKARTA - Ahead of its official launch on May 28, PT Suzuki Indomobil Sales (SIS) will hold its newest car roadshow, thefront at 11 shopping centers in various parts of Indonesia.

Regarding the roadshow, 4W Marketing Director of PT SIS Harold Donnel, said the display teaser (unit show) became one of the breakthroughs in marketing techniques that differed from Suzuki.

"Instead of winning a concept car that is commonly used, this time Suzuki actually features a unit that will be marketed (mass production) as part of the teaser display," said Harold, when contacted by VOI, Wednesday, May 14.

Furthermore, the man who is familiarly called Harold said that the strategy carried out by Suzuki was not without reason. He revealed that the crime public, which had started via the above line of activities such as advertisements, OOH and digital platforms and Media reviews, was now equipped with direct sightings of the car in public, even before the car was sold.

"Suzuki sees this as an opportunity to change awareness into interest risk which will have a significant positive impact on Suzuki's potential sales. Not only looking at it from a business perspective, but this can also be seen from the increase in brand images and public trust in Suzuki," he concluded.

For the record, the roadshow event will take place from May 12 to June 1, 2025, where people can see firsthand this Coupe SUV-designed car in several locations. So where are you?

From the data received by VOI, the locations are at Kelapa Gading Mall and Kasablanka City for the Jakarta area, while Bali is at Living World Mall and Surabaya is at Tunjungan Plaza 3 Mall.

In addition, for other areas in Bandung, more precisely at Trans Studio Mall, Semarang is at The Park Mall, Yogyakarta is at Ambarukmo Mall, Medan is at Delipark Mall, Banjarmasin is at Duta Mall Banjarmasin and Makassar is at Trans Studio Mall.

Suzuki Furnx Specifications

In specification, this Japanese brand embeds a thick exterior with a Coupe SUV feel whose characteristics are in the back area with a curved line. From the front of the SUV this one comes with a large grip covered with chrom accent making it look very stylish.

The Furnx cabinet looks elegant thanks to a combination of two red and black colors as well as the use of soft touch materials in several parts. This interior is also equipped with various modern features such as a 9-inch touch screen that is integrated with Apple CarPlay and Android Auto, head-up display, and wireless charger.

There are various interesting features embedded, such as Adaptive Cruise Control or ACC, Lane Keep Assist, Autonomous Emergency Braking or DSBS II, Lane Departure Prevention, Lane Departure Warning, Rear Cross Traffic Alert, 360 View Camera, Vehicle History Warning, Blind Spot Monitoring, High Beam Assist and Parking Sensors.

Regarding the heartburn, it is equipped with two choices of machines. For the first choice, the Suzuki Fronx GL will be equipped with a K15B coded unit with a 1.5L 4 cylinder VVT engine capacity. As for the GX and SGX variants, it will be armed with a K15C coded driving heart supported by Suzuki's flagship hybrid mild technology, namely SHVS.

The amount of power, for a hybrid K15C millid engine, is capable of blowing up to 100.6 Tk and 135 Nm of torque at 4,400 rpm. As for K15B, it will have up to 104.7 tk of power, with a maximum torque of 138 nm at 4,400 rpm. The engine will be distributed with a choice of transmission of 4 automatic accelerations, and 5 manual accelerations.