Nissan Primera Rumored To Rise Again, Now Powered?

Nissan Primera. (Doc. Carscoops)

JAKARTA Nissan is facing various major challenges, including the CEO's resignation and the struggle to maintain existence in the automotive industry. However, in the midst of these dynamics, this Japanese manufacturer actually gave a signal that it would present a surprising new model.

Citing Carscoops, Monday, March 17, Nissan is known to have applied for trademark registration in several Southeast Asian countries, including Malaysia. One of the names that sticks out is Primera, the legendary sedan that was the prima donna in the 1990s.

If this rumor is true, Primera's presence will be a big surprise, given that this model hasn't been heard for a long time since its production was discontinued in 2007.

The Nissan PrimeraNissan Primera Flashback was first introduced in 1990 for the Japanese and European markets. The second generation was present in 1996, followed by the third generation in 2001. In Europe, Primera had become a strong competitor for VW Passat, Ford Mondeo, Mazda6, to Renault Laguna.

However, as the SUV's popularity increased, the sedan began to be left out and Primera had to end its journey.

Serious Nissan in Electrification In its long-term strategy, Nissan has announced plans to present 30 new models until 2026, with details of 15 gasoline cars and 16 electric vehicles. Although some models are reportedly experiencing launch delays, Nissan remains ambitious to expand its line of products, including SUVs, hatchbacks, sedans, and minivans.

If Primera is really revived, it is not impossible that this sedan will be included in Nissan's electrification plan for Europe and Japan.

The production base from China? China's rapid development of the automotive industry opens up opportunities for Nissan to take advantage of the country's platform. This strategy is nothing new, given that several other brands have taken similar steps, such as Mazda and Mazda 6e.

If Nissan follows the same pattern, Primera could have been built using the already developed Dongfeng Nissan N7 platform for the Chinese market. This step can cut production costs while accelerating the development of Nissan's electrification model.

Will Nissan really generate Primera in the form of an electric car? We are waiting for further news!