JAKARTA - Mitsubishi does not want to lose in global electrification market competition. This is evidenced by the manufacturer planning to launch its newest electric vehicle next year for the United States (US) market.
Launching from Carscoops, Thursday, January 30, the car will arrive at the US market in 2026. Thus, this is the first EV model presented by Mitsubishi in the region since the emergence of i-MiEV several years ago.
Company officials reported this to dealers regarding this matter. Rumored, Mitsubishi will offer the next EV with a small or similar crossover coup style to the Chill-Out concept in 2021.
Whatever form and configuration will be presented by the brand, it is certain that the EV for Uncle Sam's country market will be assembled in Japan and launched for the first time in the second half of 2026.
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It is estimated that the model will replace Mirage's position in the market. This compact car was officially injected dead by the end of 2024 and contributed 30 percent of Mitsubishi's total sales last year in the US.
Of the total models sold last year, Mirage ranks second as Mitsubishi's best-selling product in the US.
Despite being officially suspended, Mirage's stock is reported to remain in the dealer network and is expected to last until the end of this summer. Thus, Mitsubishi is facing a challenge to maintain its sales trend with the absence of Mirage in the remaining second half of 2025.
One solution that will be offered by the manufacturer is to add the existing variant. The report also says Mitsubishi is considering lowering the price of Outlander Sport and presenting its cheapest trim.
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