JAKARTA - Rumors about Mazda will change the logo have been blowing since 2024 which aims to look more modern and easily known to the current generation.
The latest news regarding this, the manufacturer will use the latest emblem with a simpler and smoother design so that it can be easily seen on the device screen.
Launching from Nikkei Japan, Thursday, January 30, the new logo is expected to captivate the hearts of young people and make it easier to see on websites and other content through their smartphones.
This latest symbol will follow the current version but with a flatter design. It is hoped that this new emblem can be used in conjunction with the current emblem.
Thus, the manufacturer based in Hiroshima, Japan will maintain the outline of the current logo design that has been used since 1997 with the letter M down in the center of the circular emblem.
This latest logo has graced the Arata concept car which was introduced at the Beijing Auto Show 2024 some time ago. This SUV-shaped car is the result of collaboration with Changan Automobile in the bamboo curtain country.
It is reported that Mazda Arata will be mass produced as an electric vehicle (EV) in China by the end of 2025.
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The car's side design features thick doors and three-dimensional configurations that provide traction on all four tires, creating a powerful and dynamic shape, following a typical Kodo design. The back-combination light with the 'cross wing' design is also Mazda's new hallmark.
In recent times, many automotive manufacturers have decided to refresh their logos in order to adjust the times.
For example, Nissan and Yamaha had time to change logos to more subtle and modern. Then, there are Volkswagen and BMW who don't want to lose in refreshing their emblems.
Not only that, the change of logo and brand identity was also carried out by Jaguar, which is in the transition phase to pure electrification, causing controversy from various parties.
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