JAKARTA - BMW Group reported global sales results of 2,450,804 units throughout 2024, down 4 percent compared to the previous year.
Of these, specifically for the BMW brand alone, it contributes to sales of 2,200,177 units, down 2.3 percent. However, sales of electrified vehicles from this group consist of Plug-In Hybrid and Battery Electric Vehicle (BEV) increased 4.8 percent with a total of 593,215 units.
Of the total number in the electrification market, the BEV segment obtained sales of up to 426,594 units, an increase of 13.5 percent.
BMW AG's Board of Management for Customers, Brands, Sales, Jochen Goller said this result strengthens the group's position in the environmentally friendly vehicle segment despite the challenging market conditions.
The BMW Group maintains the growth of electric vehicles completely amid challenging market conditions. This is reflected in significant sales growth for electric vehicles and an increase in new BEV orders in Europe," Goller said on the group's official website, Tuesday, January 14.
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Meanwhile, the Mini brand closed in 2024 by obtaining sales of up to 244,915 units (down 17.1 percent) and Rolls-Royce with 5,712 units (down 5.3 percent).
Asia is still the largest market explored by the BMW Group by contributing sales of 960,951 units (down 10.2 percent), followed by Europe up to 947,235 units (up 0.6 percent), and China at 714,530 units (down 13.4 percent) for 12 months in 2024.
In the BEV segment, the BMW brand received an increase of up to 11.6 percent or as many as 368,523 units and a Mini of 24.3 percent or 56,181 units that were successfully delivered to customers globally.
The ultra-luxury auto brand from England, Rolls-Royce, which is also under the auspices of the BMW Group, recorded positive results in the BEV segment, accounting for 1,890 units, an increase of 479.6 percent, supported by sales from Spectre.
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