BMW Astra Cilandak Brings A New Concept That Presents High-end Premium Experience

BMW Astra Cilandak Dealer. (Photo: BMW Astra)

JAKARTA - BMW Astra gave a new touch to dealers in Cilandak, South Jakarta after being renovated.

The concept offered is Retail.Next which is claimed to provide a fresher and more modern look, as a form of BMW Astra's commitment to provide a retail experience that prioritizes focusing on customers. Retail.Next is a global-scale BMW strategic initiative, designed to bring the best premium customer experience in its class.

"When I visited various BMW facilities around the world, there was a really special moment. Today was one of those moments, and what BMW Astra Cilandak achieved was extraordinary," said Senior Vice President of Sales Region Asia Pacific Eastern Europe Middle East and Africa Jean-Philippe Parain, in an official statement, received on Friday, December 13.

Furthermore, he said, Indonesia has always been an important part of BMW's global strategy, and this partner like BMW Astra is the reason why this can happen.

"Our extraordinary success is not only based on numbers, but also trust. BMW Astra's investment in this showroom reflects their belief, not only in BMW but also in Indonesia's future," he added.

On the same occasion, BMW Group Indonesia President Director Peter Sunny Medalla, expressed pride in the long-term strategic partnership with Astra, which has lasted nearly four decades with extraordinary commitments.

"We have achieved many important achievements, and today is a meaningful step in continuing our journey of success together," said Peter.

Astra Director Hamdhani Dzulkarnaen Salim said BMW Astra was one of the first and oldest dealers owned by BMW Astra.

"For this reason, the presence of Retail. NEXT is a witness and concrete evidence of Astra and BMW Indonesia's commitment to providing the best experience for BMW customers and fans in Indonesia," said Hamdhani.