Infiniti Denies Leaving China Amidst Sluggish Sales

Infinity QX60. (Doc. Infinity)

JAKARTA - A number of Japanese automotive manufacturers in business in China are being pressed due to the onslaught of local brands that provide more affordable products. Even manufacturers like Infiniti, are rumored to be withdrawing from the market.

But in the midst of this rumor, the luxury manufacturer owned by Nissan denied this rumor even though the sales lasted sluggish.

As quoted from Carnewschina, Tuesday, November 19, Infiniti officials said this report was untrue and was a mere speculation that was based on the timeline. The manufacturer said that this could have a negative and serious impact on their image.

Previously, the rumors were strengthened by the absence of the brand in the Guangzhou Auto Show this year and reportedly stopped production in China.

In addition, sales from Infiniti in the Bamboo Curtain country took place weakly with only 255 units in October with a cumulative for 10 months as many as 1,919 units. Of course this shows worse sales than last year which reached its annual sales of up to 5,824 units.

With this decline, the premium brand must carry out an exodus dealer that was carried out earlier this year.

Furthermore, this report shows a restructuring of large -scale personnel. The former Chinese head of infiniti has been transferred to the Venucia division with Dongfeng-Nissan and other employees who are considering internal transfers or resignation.

Infiniti also has not launched the latest car to switch to the latest energy vehicles consisting of pure hybrids or electricity (EV), so it does not offer more options for consumers in China.

In addition, one of the models, QX60 is also highlighted because customers complain about several aspects, ranging from abnormal noise to the failure of the girbox that occurred in a short time after making a purchase.