Demand For Electric Cars Down Drastically In European And North American Markets, Ford Cuts Production

Illustration of Ford logo. (Doc. Ford Newsroom)

JAKARTA - Bad news came from automotive manufacturer Ford, which reportedly reduced production of its electric vehicles, amid slowing demand in the European and North American markets.

Citing from the Drive page, Tuesday, November 19, according to a report from the German newspaper K\"olner Stadt-Anzeiger, a manufacturer known for its car line-up toughness requires a memo informing employees at the electric car factory that they will be working in alternative weeks during the remainder of 2024 in an effort to reduce production.

"We produce more cars than we can sell," wrote Ford's internal memo.

Responding to the above, a Blue Oval spokesman said the manufacturer could ensure that it would apply to those intended for the Federal Manpower Agency.

"The goal is for short-term work due to the rapidly deteriorating condition of the electric vehicle market," said an unnamed Ford spokesman.

It said the arrangement would be in effect until the new year, with workers being given additional holidays a week before the Christmas holidays begin.

As is known, Ford recently just started an electric Explorer in June, while the new electric Capri will only start production in October 2024, both of which will be deployed at facilities in Cologne, Germany.

Earlier, in April 2024, the auto giant cut production of the F-150 Lightning to one shift, having previously announced a reduction in production from three shifts to just two shifts in October 2023.