JAKARTA The dynamical couple from the world of technology and automotive, Sony and Honda, are getting closer to presenting a revolution in the electric vehicle industry. After announcing their collaboration in the joint venture company Sony Honda Mobility in 2022, now both are ready to steal the stage with the electric car brand AFEELA which has only been in the form of concepts.

The latest news about AFEELA comes from the announcement of Sony Honda Mobility's presence at the 2025 Consumer Electronics Show (CES) in Las Vegas starting January 7, 2025. This news was shared directly through the company's X account, today, November 15.

We're excited to announce we'll be showing our elevated latest #AFEELA model at #CES2025 in Las Vegas next January!

Join us on 1/6 at Sony Group's press conference, and 1/7, for our first-ever #SondaMobility press conference. Stay tuned!

News Release:... pic.twitter.com/j6ekt6Vx3j

This prestigious technology event will be a stage for AFEELA to show off its charm to the world.

AFEELA, whose name is inspired by the word "feel" (feeling), comes with a vision to create a deeper relationship between humans and vehicles. This electric car is promised to become more than just a means of transportation. By combining advanced technology from its two parent companies, AFEELA will offer an intuitive, safe, and connected driving experience.

At CES 2025, visitors will have an exclusive opportunity to witness firsthand the refined AFEELA's newest model and scheduled its first mass EV model to also launch in 2025, with deliveries expected to begin in 2026.

Sony Honda Mobility will also showcase advanced features that will characterize their future electric cars, including:

The collaboration between Sony and Honda in developing AFEELA marks a new chapter in the automotive industry. By combining Sony's expertise in electronic technology and software with Honda's experience in designing and producing vehicles, AFEELA has the potential to become a leader in the electric vehicle market.

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