Hyundai Ioniq 6 Lesu Sales In Indonesia, This Is HMID's Response

Hyundai Ioniq 6 at its launch at GIIAS 2023. (Foto Bagus / VOI)

Hyundai Ioniq 6 made its debut in the Indonesian market last year through the 2023 Gaikindo Indonesia International Auto Show (GIIAS). Since then, the proceeds from sales made by this sedan have been less brilliant.

According to data from the Association of Indonesian Automotive Industries (Gaikindo), the overalls achievement of the model in the January to September 2024 period only produced 39 units or contributed 1 percent of Hyundai's car sales.

Of course, this result contradicts competitors such as BYD Seal which recorded sales of 3,731 units since it was sent to customers from June 2024. Thus, this raises the potential whether Hyundai will stop sales from Ioniq 6.

Responding to this, the Chief Marketing Officer of PT Hyundai Motor Indonesia (HMID), Budi Nur Mukmin admitted that the sedan market in Indonesia was not as many as other segments. However, his party has no plans to stop Ioniq 6.

"We have no plans to stop Ioniq 6 because every car has a market and indeed the segment premium level sedan is not as big as an SUV like Ioniq 5," Budi said when met by reporters in Cikarang, West Java, Wednesday, November 6.

Meanwhile, HMID Chief Operating Officer, Fransiscus Soerjopranoto added that Ioniq 6 is intended for buyers who want a premium performance and display and technology focus car compared to other electric cars.

"The point is that the car meets certain segments that want to have high performance cars, exteriors and good interiors, as well as high technology," added Frans.

Frans also emphasized that the presence of this model to the country was to expand the reach of EV lines in various segments, including in the premium vehicle market.

"We will continue (present Ioniq 6), because it is a manifestation of Hyundai's commitment to providing premium models in Indonesia," he said.

For the Indonesian market, HMID presents Ioniq 6 with the All-Wheel Drive (AWD) variant. This type has a double electric motor that produces a combined power of 320 dk and a torque of 605 Nm so that it can accelerate from 0 to 100 km/hour in 5.1 seconds.

The electric power joins the energy of the lithium-ion polymer 77.4 kWh battery which can produce a maximum distance of up to 519 km.

Available in the trim Signature, this South Korean manufacturer sells at a price of IDR 1.220 billion On The Road DKI Jakarta.