2024 People's Market Festival In Kediri: Promotion Of Vehicles And Automotive Education Enlivens Events

Adira Finance, together with Danamon and Zurich Syariah, held the 2024 FPR with the theme #SahabatPasarRakyat. (Doc. Adira Finance)

KEDIRI The 2024 People's Market Festival (FPR) is back at Pasar Pahing, Kediri, on October 5-6, 2024, after it was successfully held at Rangkasbitung Market. Pahing Market, the oldest market in Kediri, has become an economic center as well as an important part of the lives of the local community. After being renovated in 2008, this market has now transformed into a semi-modern market with more than 1,300 traders offering a variety of products, ranging from basic necessities to furniture.

In order to support the people's market, Adira Finance, together with Danamon and Zurich Syariah, held the 2024 FPR with the theme #SahabatPasarRakyat. This activity aims to make the people's market a healthy, green and clean public space.

"We fully support the local government's strategy to strengthen Kediri's Pahing Market through the implementation of the 2024 FPR. This initiative is in line with the company's vision of creating shared value to improve people's welfare. Through various programs that support the empowerment of traders and market revitalization, we believe that the people's market will remain an important part of local economic development as well as cultural preservation," said Agus Hartanto, Head of Regional SSD East Java Adira Finance, through an official statement received, Saturday, October 5.

As part of this program, 34 Pasar Pahing traders received Halal Certification, which covers various stages ranging from registration to periodic monitoring. The FPR also presents a series of activities, including the Sharia Financial Inclusion Exhibition, which aims to increase public access to Islamic financial services.

FPR 2024 visitors can enjoy various attractive promos from Adira Finance, such as installments for motorcycle loans, special offers for electric bicycles, and cashbacks for cash loans and Umrah financing. In addition, there are also emission tests, test rides, free health services, as well as various competitions and entertainment involving traders and market visitors.

Other activities presented include children's fashion shows competitions, cooking competitions, zumba, market cleaning, and educational programs for children about the market. Not to forget, art and cultural performances also enlivened the event, with the appearance of the local community that entertained visitors.

For information, Adira Finance's new financing for the East Java region in Semester 1 of 2024 was recorded at IDR 1.6 trillion. The motorcycle segment contributed 46 percent of the total new financing in East Java, followed by the car segment at 31 percent, and the non-otomotive segment at 23 percent.

More information about the People's Market Festival, please visit adira.id/e/FPR24-pr or Adira Finance social media.