Subaru Records Impressive Sales In The US, Crosstrek Breaks Record

Subaru Crosstrek, Subaru)

JAKARTA Subaru continues to show solid performance in the United States (US) market, recording sales of 56,414 units in September 2024, up slightly 0.1 percent compared to the same period last year.

Launching from the official Subaru website, Friday, October 4, the Crosstrack model became a sales star last month, with a score of 16,633 units, soaring 24.7 percent. This figure managed to break the previous record reached in September 2022 with 16,092 units.

In second place, 13,991 units were sold, although it fell 3.8 percent. Meanwhile, Forester ranks third with sales of 13,111 units, a decrease of 13.9 percent.

The soaring Crosstrek's popularity and strong achievement from Outback gave us very positive results this month, said Troy Poston, Senior Vice President of Sales Subaru of America.

The Ascent model also recorded a sharp rise of 26.3 percent, with sales of 5,809 units, occupying fourth place. While in fifth place, Impreza managed to sell 2,437 units, although it fell 15 percent compared to last year.

From the high-performance vehicle segment, WRX became the best-selling with 1,329 units, despite a 18.5 percent decline, followed by BRZ selling 291 units, up 7.8 percent.

In the electric car category, Subaru Solterra, the only electric model from Subaru, managed to record sales of 1,074 units, down 3.9 percent from the previous year.

In total, in the period January to September 2024, Subaru managed to sell 493,612 units in the US, a significant increase of 5.6 percent compared to last year. Crosstrack leads as the best-selling model with 131,847 units (up 15 percent), followed by Foresters with 130,098 units (up 22.3 percent), and Outback with 126,333 units (up 2.8 percent).