BMW Group Indonesia Inaugurates Dealer Network In Kebon Jeruk, Focuses On Digitalization And Sustainability Elements

The inauguration of the BMW Eurokars dealer Kebon Jeruk with the concept Retail.Next. (Doc. BMW Group Indonesia)

JAKARTA BMW Group Indonesia has again strengthened its commitment to the Indonesian market by inaugurating a network of dealers in Kebon Jeruk, West Jakarta. This facility is designed with the concept of Retail.Next' which provides a luxurious and exclusive look. The presence of this network of dealers is a collaboration between the BMW Group Indonesia and BMW Eurokars.

The concept of Retail.Next is a strategic initiative launched by the BMW Group, across functions, and globally scale aimed at providing the best premium customer experience in its class.

Managing Director of BMW Group Asia Lars Nielsen, said the showroom concept is a form of his party's dedication to the sustainability and mobility of the future that provides new experiences for customers.

"Through strategic cooperation with BMW Eurokars, we are confident that we can continue to maintain BMW's position as a leader in the luxury vehicle segment in Indonesia," Nielsen said in his statement, Wednesday, September 18.

CEO of Eurokars Group Indonesia Herbert Kwee, said that the Indonesian market is an important and strategic market so that his party builds the dealer to answer the needs of Indonesian consumers.

BMW Eurokars has long been experienced as a BMW dealer, especially for BMW M, since 2004. For us, Indonesia is a very strategic and important market," said Kwee.

This showroom has gone through an 8-month renovation process by displaying a fresher and more modern concept so that it is ready to serve all BMW customers in West Jakarta and its surroundings.

The concept is designed to facilitate more customer-focused experiences, ranging from consultations, purchasing processes, to vehicle delivery according to customer needs and preferences.

This facility provides VIP Experience services that provide exclusive convenience for customers. Then, there is also the experience of 'Digital In-Store' which can make it easier for consumers to access various needs through the digital screen that has been provided.

This Dealer also has EVE: Emotional Virtual Experience', a software that visualizes BMW and Mini vehicles. With this system, vehicles can be displayed with semi-realistic quality during the consultation and purchase process.

The main function is that customers can easily determine their personal configuration according to their wishes and are guided by professional consultants.

The seller of BMW Eurokars Kebon Jeruk is located on Jl. Panjang No. 6, Kebon Jeruk, West Jakarta by providing comfortable lounge facilities by employing Business Consultant, Service Advisor, and other professional experts.