Various Interesting Offers Presented By Adira Finance At The 2024 People's Market Festival (FPR) At Rangkasbitung Market

Various electric motorcycles at the 2024 People's Market Festival (FPR). (Doc. Adira)

RANGKASBITUNG PT Adira Dinamika Multi Finance, Tbk. (Adira Finance), together with PT Bank Danamon Indonesia Tbk (Danamon) through its sharia business unit, as well as partnering with PT Zurich General Takaful Indonesia (Zurich Syariah), held the first 2024 People's Market Festival (FPR) at Rangkasbitung Market, on 7-8 September 2024.

This festival is the beginning of a series of activities that will be held in five traditional Indonesian markets from September to December 2024, namely Rangkasbitung Market, Lebak; Pahing Market, Kediri; Legi Market, Solo; Kosambi Market, Bandung; and Ngasem Market, Yogyakarta.

Rangkasbitung Market was chosen as its first location because of its great potential as a center for economic, social and cultural activities in Lebak Regency. The Head of Trade for the Department of Industry and Trade of Lebak Regency, Yani, said that based on data from the Industry and Trade Office in April 2024, there were around 2,300 traders operating in Rangkasbitung Market.

However, challenges still exist. Many stalls are empty because traders prefer to sell outside the market area or from home, because they are considered more crowded with buyers. Insufficient market facilities are also an obstacle in maintaining comfort and attracting visitors. In addition, the obligation to halal certification for products sold adds to the burden for traders to improve the quality of their business.

Seeing this challenge, the 2024 People's Market Festival (FPR) is held as a step to support traders, encourage local economic growth, and ensure the sustainability of traditional markets through the #SahabatPasarRakyat movement, which invites people to return to shopping in the people's market.

"The 2024 FPR is Adira Finance's initiative in the context of the 34th Anniversary, in collaboration with local governments and strategic partners. We want to support the sustainability of traditional markets through empowerment, education, health, arts, and culture programs, so that people's markets can become more competitive and SEJAHTERA (Sehat-Hijau-Bersih-Terawat). This is in line with Adira Finance's vision to create common values that improve welfare," said Handi, Head of Regional SSD Jabodetabek Adira Finance, in his official statement, Saturday, September 7th.

Adira Finance also offers various attractive promos during the event. One of them, visitors who apply for motorcycle loans can get discounts of up to IDR 7 million and 2 months installments for certain brands. There is also an offer for electricity bicycle loans (e-bike) by paying IDR 100,000 for the Viar brand, as well as a special interest of 2.85% and an admin fee of IDR 200 thousand for the Uwinfly brand. For those who apply for a cash loan with vehicle BPKB guarantees, they will get a cashback of IDR 300 thousand. Meanwhile, for consumers who apply for Umrah financing, there is a cashback pocket money of IDR 1 million and an additional IDR 100,000 in the form of adirapoin.

For more information regarding the People's Market Festival, visit Adira Finance's social media.