Citroen Leaves Australian Market After 101 Years

Citroen C5 Aircross. (Doc. Stellantis)

JAKARTA - Shocking news came from Citroen. The automotive brand from France announced it would leave the vehicle market in Australia. Thus, this marks the end of their adventure in the country ofvillage since 1923.

Drive reported, Friday, August 16, Inchcape as the organizer of the Citroen car, said the brand will close its operational period in the country starting November 1, 2024.

The explosion of the brand from Australia was due to its declining sales for several periods. During the first half of 2024, Citroen only sold 87 new cars, down 35 percent compared to last year in the same period.

In addition, Australia's General Manager of Citroen David Owen said the increasing market competition in the country was also one of the factors why the brand decided to leave the Australian market.

The decision was taken after careful consideration of current and future products available to our country, in the context of local markets and preferences and needs of new Australian vehicle buyers, Owen said.

However, the manufacturer said that new car orders carried out before November 1, 2024 would be fulfilled.

"Our dedication to placing customers as the center of everything we do remains steadfast," Owen added.

The brand also ensures that full-sales services for vehicles will remain available to meet the needs of Citroen vehicle owners.

"We know that there will continue to be many Citro harun vehicles still circulating on the road, and our team as well as our enthusiastic retailer network are committed to supporting the continuation of our customer's vehicle maintenance needs," Owen said.

Previously, various efforts had been made to increase sales volume, one of which offered discounts of up to USD 30,000 (IDR 312.2 million) for a number of Citroen models. Peugeot also offers significant discounts at the same time.

Citroen has suspended many of its entry-level models in recent years to focus on premium products, such as C3, C4, C5 Aircross, and C5 X.