Chery Shocked Europe, Omoda 5 Becomes The Main Weapon

Chery Omoda 5. (Doc. Chery International)

JAKARTA - Who would have thought that China's car brand, Chery, managed to hit the European market and outperformed sales of a number of well-known brands such as Alfa Romeo, Land Rover, and even its compatriot, BYD. This achievement was achieved thanks to the success of Omoda 5 which is selling well in Spain.

With modern designs and advanced features, Omoda 5 has attracted the hearts of European consumers. Not only that, but Chery also has ambitious plans to expand its reach on the blue continent by launching various new models, including the electricity version of Omoda 5 and the premium brand Jaecoo.

Launching Automotive News Europe, Tuesday, August 13, this brand managed to sell 2,553 units of Omoda 5 in the first half of this year and most of its contributions came from the Spanish state. Not only that, but Chery also has the potential to pursue Porsche in the top five places in Europe.

The satisfactory sales results made Chery plan to increase the volume of vehicles, especially from sub-brand Omoda in several markets such as Italy, England, and Poland. In addition, the Netherlands, Belgium, Sweden, and several Eastern European countries will follow.

Chery will also launch an electric version of Omoda 5 equipped with a 61 kWh battery which promises a range of 430 km based on WLTP testing. With a 204 dk electric motor, this EV is claimed to be able to accelerate 0 to 100 km/hour in 7.6 seconds.

Although the official price has not been announced yet, Omoda & Jaecoo UK Conductor Victor Zhang said that this crossover will be sold in England for around 33,000 pounds (Rp. 670.4 million).

However, Chery certainly has to follow China's electric vehicle tariff rules in the European Union, which is 20 percent.

This year, Chery plans to start making Omoda 5 in full electric versions as well as combustion engines at Nissan's former factory in Barcelona, Spain, to help avoid tariffs. Then, it is reported that Jaecool 7 will also be produced at this factory.

In addition to Omoda 5 and Jaecool 7, Chery also plans to add more models including hybrid and plug-in hybrid (PHEV). The Omoda 9 model is scheduled to launch next year with PHEV driving followed by Omoda 7 which comes with EV and PHEV options.

This brand will also prepare another compact SUV called Omoda 3 which will carry hybrid technology. The model will be the ideal competitor for Ford Puma and Nissan Juke in Europe.