Total Global Sales Of BMW Group Reaches 1.2 Million Units In The First Six Months Of 2024, Series-3 And Series-4 Become Piles

BMW iX. (Doc. BMW Group)

JAKARTA - BMW Group reported its sales results during the second and first half of this year globally including BMW, Mini, and Rolls Royce brands.

Launching the company's press release, Friday, August 2, the group posted sales of 618,743 units in the second quarter of this year but decreased 1.3 percent from the previous year with the same period. Meanwhile, sales in the first half of 2024 were 1,213,276 units or decreased slightly by 0.1 percent.

Of these, BMW-branded cars accounted for 565,490 units in Q2 2024 (up 2.2 percent) and the first six months with 1,096,423 units (up 2.3 percent). Then, the Mini brand contributed 114,034 units in half of 2024 (down 18.8 percent) and in the second quarter with 51,959 units (down 27.6 percent).

In the ultra-premium segment, Rolls-Royce generated sales of 1,294 units in the second quarter of this year (down 16 percent) and the first half 2,819 units (down 11.4 percent).

For the regional level, Asia is the largest contributor to this group by contributing 249,870 units in Q2 this year (down 4.4 percent) and 494,567 units in the first six months of 2024 (down 3.6 percent).

Following Asia, there is Europe as the second largest market for the BMW Group with 460,793 units (up 2.6 percent) in the six month 2024 period and the second quarter of this year with 232,790 units (down 0.1 percent).

The American market is also one of the largest with a total of 230,141 units (up 2 percent) in six months of 2024 and 121,182 units (up 2.9 percent) in the second quarter.

In the electrification segment consisting of Battery Electric Vehicle (BEV) and Plug-In Hybrid (PHEV), BMW Group generated 269,057 units (up 9.6 percent) in the period January to June 2024.

Of this number, BEV vehicles contributed 190,616 units (up 24.6 percent) and PHEV totaled 78,443 units (down 15.2 percent).

BMW's BEV car generates sales of up to 179,554 units (up 34.1 percent), Mini with 9,950 units (down 47.7 percent), and Rolls-Royce with 1,110 units.

For best-selling models in the period January to June 2024, BMW Series-3 and Series-4 are the most popular globally up to 272,218 units, followed by X3 and X4 with 193,162 units, and X1 and X2 with a total of 185,263 units.

Meanwhile, the iX model is still the best-selling in the BEV vehicle segment or emissions-free up to 18,582 units globally in the first six months of 2024.