Toyota Harvests Cuan At GIIAS 2024, Kijang Innova Zenix HeV Most Interested

Booth Toyota at GIIAS 2024. (Doc. TAM)

PT Toyota Astra Motor (TAM) has produced positive sales at the GIIAS 2024 event, with a total of 6,202 Vehicle Ordering Letters (SPK).

Based on data received by VOI, Toyota's sales were dominated by Kijang Innova as the favorite car for Indonesian families with SPK 1,968 units or 31 percent followed by the Avanza Veloz duo 1,395 units or 22 percent.

Meanwhile, All New Kijang Innova Zenix HEV with a sales composition of 75 percent compared to the gasoline version has returned to the locomotive of sales of electrified vehicles (xEV) with SPK 1,305 units. In total, Toyota's SPK xEV achievement was 1,724 units, an increase of 37 percent from last year's total SPK xEV.

"We thank you for the trust of GIIAS 2024 visitors who still make Toyota products the main choice of mobility, including various electrification models. Hopefully this positive sales record can strengthen Toyota's sales and contribute greatly to the increase in Indonesia's national automotive market in Semester 2 2024," said Vice President Director of PT Toyota Astra Motor (TAM) Henry Tanoto, in his official statement received, Thursday, August 1.

As mentioned above, Kijang Innova dominates the SPK by 1,968 units (31 percent) of the total SPK Toyota 6,202 units, where the largest portion is in the All New Kijang Innova Zenix HEV. All New Avanza Veloz follows in second place with a SPK of 1,395 units or 22% of Toyota's total SPK. "It seems that currently Hybrid technology is still a very relevant and suitable mobility solution option to be used throughout Indonesia. Therefore, HeV Toyota can dominate sales at GIIAS 2024 considering that customers can play a role in reducing emissions without having to bother changing their mobility habits," said PT Toyota Astra Motor (TAM) Marketing Director Anton Jimmi Suwandy.

He further said that Toyota hopes that the Toyota electrification vehicle market, including Hybrid EVs, will continue to grow to provide more ways to realize carbon neutrality.

Meanwhile, electrification vehicles including Hybrid EV recorded a total SPK of 1,724 units or 27 percent of Toyota's total SPK. This composition increased 5 percent from last year's event.

All New Kijang Innova Zenix HEV again recorded the SPK with the most 1,305 units, followed by the All New Yaris Cross HEV 240 units. The composition of the SPK obtained by both is more than 75 percent of the total sales of All New Kijang Innova Zenix and All New Yaris Cross during 11 exhibition days.

In addition, All New Alphard HEV, which launched at GIIAS 2023, followed with a SPK of 121 units with their twin brother All New Vellfire HEV 25 units, and was attended by the New Corolla Cross HEV 23 units.

Toyota also recorded hundreds of prebookings for Hilux Rangga, where the total recorded encouraging results that touched the figure of more than 450 customers.