Subaru Records An Increase In SPK Of Up To 40 Percent At GIIAS 2024

Booth Subaru at GIIAS 2024. (Photo: Subaru)

JAKARTA - Subaru Indonesia recorded positive results in the GIIAS 2024 event, with an increase in the number of Vehicle Ordering Letters (SPK) by 40 percent compared to last year.

Carrying the theme 'Happiness for All' on a booth with two SUV pillars and Motorsport, Subaru focuses on giving happiness to all lovers of the pleasure of driving through the latest 12 vehicle displays including special exhibitions from the SUV pillar with Julian Johan with Crosstrack Adventure and the Motorsport pillar with Ziko Harnadi from the Drift Garasi with BRZIKO.

"With a focus on service excellence services to increase customer happiness and not on electrification vehicles, as well as products, and unique activation at GIIAS 2024, we achieved positive growth of up to 40 percent compared to GIIAS 2023," said Chief Executive Officer of Subaru Indonesia Arie Christopher, in his official statement, Tuesday 30 July.

During the 11 days of the GIIAS 2024 event, Subaru made various achievements, such as an increase in the number of SPK to 40 percent contributed by Subaru Crosstrek with a composition of 40 percent, Subaru Forester as much as 20 percent, Subaru BRZ 10 percent, and other models that have a fairly even contribution.

"For this reason, it feels like our biggest appreciation to all Subaru customers, Subaru fans, all Subaru Sales Consultant, business partners of Subaru who support Subaru's growth in Indonesia," he added.

GAIKINDO Chairman Yohannes Nangoi and the Chairperson of the 2024 GIIAS Exhibition, Rizwan Alamsjah also appreciated 'Favourite Booth Passenger Car' and 'Best Attire for Miss Autoshow GIIAS' for Subaru.

In addition, the Subaru Lifestyle corner also received appreciation from GIIAS visitors with high interest in the variety of merchandise in collaboration with Rawtype-Riot, Garasi Drift, and SATURDAYS.