Hilux Rangga Baru Introduced, Toyota Focuses On Customer Satisfaction

Toyota Hilux Rangga. (Photo: TAM)

PT Toyota Astra Motor (TAM) has officially debuted the Toyota Hilux Rangga in the pickup segment. For the first year of sales, Toyota chose to focus on the satisfaction of its users in Indonesia.

Marketing Director of PT TAM Anton Jimmi Suwandy said that in the first year of Rangga's appearance, his party focused on customer satisfaction in using this vehicle for their business. "We don't really set targets. At this time, we are more focused on customer satisfaction in owning this Rangga vehicle," said Anton Jimmy as quoted by ANTARA. Toyota Hilux Rangga's struggle in the commercial vehicle segment is not very easy, the vehicle will compete with Isuzu Traga and also Mitsubishi L300, which has already played in the realm. Thus, to be able to win this competition Toyota Indonesia has a strong marketing strategy by preparing everything starting from the after sales side and also a fairly wide network. Long preparation in launching this vehicle is the reason for the lengthy vehicle being launched in the Indonesian commercial market. "If we look at opportunities in the pickup segment, yes. But, we have a modal positive experience in Kijang pickup, "he said.

Not only that, this commercial vehicle also has sufficient equipment to convince Toyota Indonesia to be able to accept commercial vehicles properly by Indonesian consumers. In the GIIAS 2024 event, TAM displayed various models that can be applied from Rangga to support the needs of its consumers in the country such as Cool Box, Dry Box to Flat Deck, opening 3 contents. The latest commercial vehicle from Toyota is also the most complete in this commercial segment, such as Standard and High transmission options as well as gasoline and diesel engine options. This vehicle ministry is also sufficient to be able to load various purposes that are carried with lengths of up to five meters or 5,300 millimeters, with a width of 1,785 mm, and a height of 1,735 mm.