Selling Well, US Dealers Raise The Price Of The Latest Toyota Land Cruiser To Almost Touch IDR 2 Billion

Toyota Land Cruiser 2024 (Doc. Toyota USA)

JAKARTA - The price markup incident was again carried out by a number of dealers in the United States (US) specifically for the latest Land Cruiser. This increase was made because the dealer saw a high demand for this vehicle.

Reporting from Carscoops, Tuesday, May 7, the biggest markup was carried out by Toyota's Koons Tysons dealer in Vienna, Virginia. They raised prices to US$107,169 (equivalent to Rp1.7 billion) or higher than the recommended price of US$77,169 (around Rp1.2 billion).

Earlier at the end of April, price markers were carried out by a number of dealers such as Maita Toyota dealers in Sacramento, California, which offered the Land Cruiser First Edition for 91,295 - 91,645 US dollars (around Rp1.4 billion), up 14,950 US dollars (Rp242.5 million).

The price increase also occurred in Magnussen Toyota of Palo Alto, which offered two Land Cruiser First Edition worth 92,473 - 93,304 US dollars (equivalent to Rp1.5 billion), an increase of 15,000 US dollars compared to the recommended price.

This phenomenon does not only occur in Toyota Land Cruisers, but also applies this practice to a number of models ranging from Dodge Challenger, Ford Mustang, to Hyundai Ioniq 5 N.

While dealers may refer to the principles of supply and demand, it remains difficult to accept that they are openly raising prices for no other reason than they can, and taking advantage of customers who really want a new Land Cruiser.

However, the positive thing about this practice is to select a number of potential buyers who refuse to pay this exorbitant price.

Built on the TNGA-F platform specifically for large vehicles, each Land Cruiser 2024 variant is powered by a four-cylindrical hybrid powertrain 2.4 liter turbocharged which provides a maximum power of 326 dk and a torque of 630 Nm. The four-wheel or 4WD drive system is combined with transmission of eight accelerations, ensuring maximum performance in exploring off-road terrain.

As a hybrid car, the Land Cruiser 2024 is also implanted with a 1.87 kWh NiMH battery for better fuel efficiency.