Chery International Business Conference 2024, Expressing Strategies To Target Sales Of Millions Of Units

Chery International Business Conference 2024. (Photo: dock of Chery Sales Indonesia)

Chery held the International Business Conference 2024 by revealing its global strategy to continue to achieve success in the international market with the theme "Exploring The New Era".

Chery CEO Zhu Shaodong submitted reports on the company's future development achievements and strategies, including steps to achieve the target sales of millions of units to be implemented in Chery's global marketing system.

"This ambition reflects Chery's determination to collaborate with dealers and investors in building a solid system to achieve that goal. Every step forward for Chery is based on the principle of 'CusTOMer First'," Zhu said in her official statement.

Chery's outstanding exports in 2023, reached 937,000 units of vehicles, affirming its position as China's leading automotive export brand and winning the trust of more than 13 million customers worldwide.

Chery's success in achieving high export figures in 2023 thanks to its "close to the customer" strategy. This strategy provides an in-depth understanding of market demand and a quick response to consumer feedback.

In the next five years, Chery is aware that it will be a critical period for China's automotive brands and its partners around the world. To that end, Chery proposes five core competencies to build world-class marketing systems, including product transformation, brand strengthening, and expansion into major international markets.

Chery also focuses on general welfare activities and philanthropic initiatives to contribute its strength to the world.

The conference agenda also includes exposure to Chery's latest technological advances that show the power of corporate innovation. The dealers also shared their experiences and Chery gave the dealer an extraordinary award.

At the peak of the event, Chery symbolicizes collaboration with water collection from various sources around the world, symbolizing cultural unification and concepts from various countries as an overview of the joint brilliant achievement between Chery and his global partners.

"The target of selling millions of units that will be implemented in the Chery marketing system is not only about the prospects for new achievements, but is a detailed plan with high hopes for the entire dealer team," concluded President of Chery International, Mr. Zhang Guibing.