JAKARTA - Nissan appeared confident at the 2024 Auto China exhibition or Beijing International Automotive Exhibition (Beijing Auto Show) 2024 with the theme "New nuances for a new era in China".

This global automotive manufacturer not only shows off the ranks of leading electric cars, but also introduces four futuristic concepts of new energy vehicles (NEVs). This confirms Nissan's commitment to their future electrification and plans in China.

"To achieve sustainable growth in the rapidly changing Chinese market, Nissan is committed to an adapted strategy as we announced in our new business plan, The Arc," said Nissan President and Chief Executive Officer Makoto Uchida, in a statement, quoted Friday, April 26.

Makoto revealed that Nissan's commitment began with a new energy vehicle based on the concept launched today. Furthermore, Nissan will build a balanced product portfolio in the form of new, diverse and competitive models.

"Our goal is to provide a more attractive mobility experience for all customers in China," he added.

Nissan also announced that it will launch another NEV in the market compared to what was previously disclosed, bringing the total planned vehicle launch to five in the fiscal year 2026.

NEVs Concept For Future Needs

The four NEV concept models launched, consisting of two pure electric vehicles (EVs) and two plug-in hybrids, are the result of collaboration with local partner Dong Feng. This concept is designed to better answer the future mobility needs of consumers in China.

The Look Of The Model That Suspicious Attention

In addition to the NEV concept, Nissan also featured Nissan Hyper Force Concept and Nissan Hyper Punk Concept for the first time in China. These two concepts were previously introduced at the Japan Mobility Show, Tokyo, last October.


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