Indonesia Diecast Expo Is Held Again This Year, There Will Be New Excitement

Rows of Diecasts. (Photo: Afrizal/VOI)

JAKARTA - Indonesia Diecast Expo (IDEX) will be held again this year more precisely in October 2024 at ICE BSD, in this case the organizers continue to finalize preparations to bring new excitement.

In order to implement IDEA 11, the organizers will also carry out several activities of Road To IDEA 11 including holding Halalbihalal with the community, participating in the overseas diecast event, namely Malaysia Diecast Expo (MDX) 2024, supporting launching and promotion activities of several diecast brands, participating in diecast and automotive community activities.

Through a series of Halalbihalal activities in the context of Road To IDEA 11, there will be activists from the diecast industry and the automotive industry. This is inspired by the successful implementation in 2023, which is a clear evidence that this miniature toy industry has a strong correlation with the automotive industry. This is also what the organizers want to convey to strengthen the relationship between the two industries.

Chairman of the Indonesia Diecast Expo 2024 organizer Arya Lembana revealed, at this 11th event more and more diecast brands will join, attracting more market participants, collectors and miniaturized toy communities in Indonesia.

For many people, diecast is more than just a toy, they are a representation of passion and love for cars. The interesting fact is, many diecast fans are also automotive fans. This is not surprising, considering that diecast offers a unique opportunity to learn the details of the car, its design history, and even its engine technology. Behind this tiny miniature, the automotive world is also hidden in a wide and full of stories, "he said, in a bihalal halal event with the media, in Jakarta, Thursday, April 25.

In a press conference at the Halalbihalal Indonesia Diecast Expo held in Jakarta, Indonesia Diecast Expo also presented two diecast collectors who also have an important role in the automotive industry.

The two tourists are Aryo Soerjo, who now serves as Marketing and Development Division Head of KIA Indonesia, and Arie Christopher as CEO of Subaru Indonesia.

"With these two figures, Indonesia Diecast Expo hopes that automotive lovers can become more diecast fans," added Arya.

In addition, on that occasion the organizers also reminded again that fans and diecast collectors can already look forward to this 11th event through the euphoria that will be presented at every moment.

To provide a new essence in the event, this year Indonesia Diecast Expo also collaborates with Tarmac Work Indonesia, a toy manufacturer where through this collaboration is expected to become a collaboration that can add to the world's miniaturized toys in the country. As additional information, those planning to visit the event must spend Rp. 60 thousand.

As a diecast mini scale player, Tarmac also issued a card or trading card known as the Tarmac Card, which fans have also been waiting for for a collection or card collector in Indonesia. And this event was also supported by KEPOPIC, which is one of the diecast figure brands for an appeal scale of 64," concluded Arya.